Craft Beer & Curated Provisions
Virginia Beach, VA
What We Did
- web development
- print design
- web design
When a key resident of the Hampton Roads community wanted to bring a new experience to the mouths of those living in the region, they came to Affari to make sure that it was executed perfectly. Esoteric is the embodiment of that passion and we are honored to continue to bring their heart into their design.
CREATING A LASTING AND ICONIC BRAND
Esoteric was such a unique challenge for the Affari team. When asked to create something that is by definition secret, with a name that literally means "understood by or only meant for a few", you must think differently. You must know that it has to come from within the culture of the business itself. Affari brought together a brand and strategy that encompassed the mission that Esoteric was looking to provide while iconic enough to hold its own under any circumstance or within any medium.
IT'S ALL ABOUT THE FOOD...AND BEER
With a menu that is based on the food in the garden and the season of the year, you would think Esoteric was only all about food, but that is far from the case. Their draft and craft beer list is the only one like it in the region with 30 taps and 70+ bottles to choose from. Affari worked with the Esoteric team to see this showcased, to bring an education to the guest from the first moment they interacted with the restaurant.