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Affari Project
Social
Activist Campaign
Patagonia
The Mission
Globally, about 450 million metric tons of plastic are produced every year, and 9.5 million tons of plastic are thrown into the ocean annually, most of it single-use. Given this current reality, Patagonia is on a mission to get global citizens to commit to using less single-use plastics. To achieve this goal, Patagonia recruited us to build the “Single-Use Think Twice” campaign website to bring awareness to this issue and to encourage environmental conservation amongst populations in South Korea, Taiwan, China, and Hong Kong.
What We Did
Web Design + Development
A vital piece of this campaign was an interactive form for customers to register and commit to reducing their use of single-use plastics as they proceeded through the online check-out. This form, which we designed and developed, was implemented at Patagonia stores online throughout China, South Korea, Australia, and New Zealand.
Championing a movement to reduce single use plastic
The campaign, “Single-Use Think Twice,” ran from 2019 - early 2020, as one of several Patagonia conservation initiatives executed worldwide. Through the websites, we designed and developed for Patagonia South Korea, Taiwan, China, and Hong Kong, registrants committed to reducing single-use plastics use during their checkout experience.
Getting people to take
conservation seriously
By 2050 there will be more plastic in the oceans than there are fish (by weight), according to a report by the Ellen MacArthur Foundation. So what can we do? According to Patagonia, we can all start by consuming less single-use plastics. In an effort to spark a global conservation movement, Patagonia is leading the way, with us as their web design and development partners.
Communicating the significance of this environmental crisis
With this project, we developed 4 websites that required 3 separate language implementations: Korean, Traditional Chinese, and Simplified Chinese. Our designers developed a set of custom graphics for the sites to help convey the Single-Use Think Twice campaign message and the significance of this global crisis.