Affari Group

Search Engine Optimization (SEO) – A Beginner’s Guide

You want customers to stay, like and trust you when they visit your website. This is the reason why you need to invest in your website design and development and SEO, as an integrated part of your sales and marketing strategy. ...

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The Man behind the Account Based Marketing Revolution

What do you do when you’re stuck on a flight from San Francisco to Atlanta sandwiched in between two drunk obnoxious passengers? Turn up your podcast? Blast your favorite music? Or reimagine an entire industry and start a movement? ...

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How to Unleash the Power of Black Panther (Part 2)

The Black Panther movie is being called a revolutionary step forward for black superheroes, signaling a new era for the superhero genre (Rolling Stone). ...

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Unleash the Power of Black Panther with these 4 Marketing Techniques

Get access to four fail-proof marketing techniques executed by Marvel to create one of the most sensational movie releases in cinematic history. ...

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Find out Why Shama Hyder is one of the Top 100 Entrepreneurs in the Country

Today I’d like to introduce you to Shama Hyder. I came across Shama in a list of influencers by Dave Kerpen, CEO of Likeable Social in INC. Magazine. I was surprised that I hadn’t heard about her sooner, since Shama is a pioneer of social media and digital marketing. And by that, I mean she was on the front lines doing digital marketing when the industry didn’t exist. ...

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Data-Driven Marketing Techniques for High Customer Engagement [Infographic & Step-by-Step Guide]

What do beer and politics have to do with marketing? A lot it turns out. How a Dutch beer company turned traditional marketing on its head, and what you need to know about it. ...

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The Death of #NetNeutrality

The end of the Internet...?  It is what people are saying and something that is not 100% false but not 100% true.   ...

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Thoughts from the Top

I had the best opportunity, to sit down and listen to one of the best business leaders of out time and really get to listen to what has brought him to where he is today. It was a meeting that many would have paid hundreds for ...

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So you launched a new website…What now?

Working in marketing, and in the digital space in general, its common to hear people ask the question, “What do I do with my website?” This is the ultimate question, and drives so much ...

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The New Icarus

Every company has seasons: seasons of development, seasons of foundation building, seasons of growth and seasons of stability and sustainability. Each season comes with ...

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