Globally, about 450 million metric tons of plastic are produced every year, and 9.5 million tons of plastic are thrown into the ocean annually, most of it single-use. Given this current reality, Patagonia is on a mission to get global citizens to commit to using less single-use plastics. To achieve this goal, Patagonia recruited us to build the “Single-Use Think Twice” campaign website to bring awareness to this issue and to encourage environmental conservation amongst populations in South Korea, Taiwan, China, and Hong Kong.