Bringing Life to a Social Media Explosion
Virginia Beach, VA
What We Did
- Web Design
- Apparel Design
- Web Development
With an ever-growing social media base, Wilderness Culture came to Affari to help build its branding and positioning as it continued to grow and impact Instagram. From logo design to web design/development, Affari teamed with the Wilderness crew to bring something iconic to them and see them continue to take ground.
WHEN BRANDING BECOMES A LIFESTYLE
It started with a lifestyle image, and grew to a social phenomenon...that had no brand. Wilderness Culture needed a brand, something to define them to the public outside of the images they found and posted, a definition that would allow them to grow in many directions, and not simply be a social account for their entire future.
Expanding the Culture
Because of their growth, we teamed with Wilderness Culture to help bring their culture to the front of all they did, in a way that showcased them, and what they could do for the wilderness driven person, not simply allowing others to define their direction. We wanted to define the Wilderness Culture brand before their viewers did.
PRODUCT DESIGN MAKING A RETAIL SPLASH
As the Wilderness Culture brand grew, retail became the natural next step to promote the future of the brand. From t-shirts to strategic partnerships, Wilderness Culture was able to take key designs and bring them to their users.