Connecting People with Handly Locals
Virginia Beach, VA
What We Did
- Platform Design
- Platform Development
- Account Based Marketing
- Social Marketing
HandyLo teamed with another firm to bring the core site to life but turned to Affari to bring it to the next level, to see it begin to thrive in the community and not simply be an afterthought. Through a combination of design, development and marketing, Affari is working with HandyLo to see their platform reach the region.
Spreading the Word
Building a platform that can help hundreds of thousands of people is only one step, but how all those people get to know all that HandyLo has to offer and to engage with it is completely different. By teaming with the Affari Group, HandyLo has had a team working to not just craft a public message but create a company voice that tells their heart in a personal and real way. Making home repairs and updates much more readily available to those that need it while connecting contractors with new work!
A Design Change from the Start
Making sure that the design gets out of the way of the message and that the visual cues match the services rendered were key changes to the HandyLo opening page. Through more engaging iconography, imagery and content, we were able to bring a more accurate representation of HandyLo to the forefront of their site while seeing engagement with the platform increase.