Affari Project
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Marantec America
With innovative product launches on the horizon, Marantec America’s brand needed a refreshed presence to keep pace. We reimagined the experience across every touchpoint—from a modern, responsive website that makes exploring their product lineup more intuitive, to a flexible identity system, engaging collateral, and immersive tradeshow environments. The result is a brand that feels clean, consistent, scalable, and built with the future in mind.
Brand Identity, Digital Marketing, Print Design, Digital Displays, Tradeshow Booths, and more
Working with Marantec has given us the opportunity to shape every facet of their brand. Building from their existing logo and color palette, we expanded those foundations into the strong and consistent brand you see today.
A dynamic website
By evaluating the hierarchy of information and how users navigate the site, we developed an entirely new information architecture and built a new WordPress website from the ground up. Organizing content by product line ensures that each of Marantec’s audiences can quickly find and engage with the products most relevant to them. We also integrated a Shopify e-commerce experience for a select group of products—designed to scale easily as Marantec grows.
A scalable identity system
Using the existing logo and color palette as a launching point, Affari created a distinct identity for each product line while ensuring the overall Marantec brand remains unified and ready to grow. Each line is defined by its own brand color and a unique design element for easy recognition. Above is an example from the Residential line, identified by the red double-arrow circles.
A brand that connects across audiences
Affari was challenged to design for every audience Marantec serves—product dealers, technical support teams, and individual customers. To meet those needs, we used isolated product imagery for clarity and quick recognition, detailed technical drawings to support more advanced users, and a range of lifestyle visuals to represent both residential and commercial applications.
Beyond that, the brand needed to flex seamlessly across every touchpoint—from the website to print ads, tradeshow materials, and social media.
Bringing Marantec's Design
Into the physical world
Print Collateral
Designed to shine
Printed collateral comes with its own set of considerations. Design shifts based on the printing method, digital use, and intended audience. For print ads, Affari takes a clean, minimalist approach that puts the product front and center in industry publications. For end users, we lean into lifestyle imagery—showcasing high-end residential and commercial applications. The result is work that stands out and draws people in.
Tradeshow Booth
Effectiveness
Every decision for Marantec is shaped by the environment—booth size and layout, viewing distance, potential obstructions, and where messaging will have the greatest impact. We consider how to position collateral to draw people in without overwhelming them, how traffic naturally flows based on booth placement, and how visible the logo is from every angle. Lighting, materials, and even ambient noise all factor into the final design.
